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This title was previously published as Interactive Marketing.

Direct, Data and Digital Marketing Practice was previously published as Interactive Marketing.

Publisher: Palgrave Macmillan

Volume 8, Number 3, 1 January 2007

Editorial
pp. 191-192(2)
Authors: Holder, Derek; Fairlie, Robin

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Integrated marketing and its implications for personalised customer marketing strategies
pp. 193-209(17)
Authors: Jenkinson, Angus; Mathews, Brian

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Search engine optimisation: A primer on linkage strategies
pp. 210-225(16)
Authors: Wilson, Ralph F; Pettijohn, James B

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Article Delivery Service
pp. 268-268(1)

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Abstracts
pp. 269-280(12)

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Book Reviews
pp. 281-285(5)

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