ProfitBrand

Author: Smith, George

Source: Direct, Data and Digital Marketing Practice, Volume 8, Number 2, October 2006 , pp. 188-189(2)

Publisher: Palgrave Macmillan

Document Type: Research article

DOI: http://dx.doi.org/10.1057/palgrave.dddmp.4340569

Publication date: 2006-10-01

• This title was previously published as Interactive Marketing.

• In this: publication
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• In this Subject: Business
• By this author: Smith, George

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