New Technology Briefings: E-catalogues and e-brochures: Their part in record e-retail figures
The staggering growth of e-retail in the UK has been facilitated by many new technologies aimed at increasing online sales; among them e-catalogues. This paper examines the role e-catalogue and e-brochure technology is playing, the impact on conversion rates and whether it is right for every business. The paper avoids jargon by using case studies to demonstrate what does and does not work.Journal of Direct Data and Digital Marketing Practice (2006) 7, 151–161; doi:10.1057/palgrave.dddmp.4340566
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Document Type: Research Article
Publication date: 01 October 2006
More about this publication?
- This title was previously published as Interactive Marketing.