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New Technology Briefings: E-catalogues and e-brochures: Their part in record e-retail figures

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Abstract:

The staggering growth of e-retail in the UK has been facilitated by many new technologies aimed at increasing online sales; among them e-catalogues. This paper examines the role e-catalogue and e-brochure technology is playing, the impact on conversion rates and whether it is right for every business. The paper avoids jargon by using case studies to demonstrate what does and does not work.Journal of Direct Data and Digital Marketing Practice (2006) 7, 151–161; doi:10.1057/palgrave.dddmp.4340566

Document Type: Research Article

DOI: https://doi.org/10.1057/palgrave.dddmp.4340566

Publication date: 2006-10-01

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