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The Royal Marsden Hospital: 2005 IDM Business Performance Awards Diamond Award winner — Campaign: ‘An ordinary day in an extraordinary place’

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The Royal Marsden Hospital is the UK's largest hospital specialising in the treatment of cancer. When it competes for donations from active cancer donors, and aims to expand donations from new donors, it operates alongside cancer charity giants such as Cancer Research UK and Macmillan.Journal of Direct Data and Digital Marketing Practice (2006) 7, 134–142; doi:10.1057/palgrave.dddmp.4340564
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Document Type: Research Article

Publication date: 01 October 2006

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