The Royal Marsden Hospital: 2005 IDM Business Performance Awards Diamond Award winner — Campaign: `An ordinary day in an extraordinary place'

Author: Boothby, Kate

Source: Direct, Data and Digital Marketing Practice, Volume 8, Number 2, October 2006 , pp. 134-142(9)

Publisher: Palgrave Macmillan

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Abstract:

The Royal Marsden Hospital is the UK's largest hospital specialising in the treatment of cancer. When it competes for donations from active cancer donors, and aims to expand donations from new donors, it operates alongside cancer charity giants such as Cancer Research UK and Macmillan.Journal of Direct Data and Digital Marketing Practice (2006) 7, 134-142; doi:10.1057/palgrave.dddmp.4340564

Document Type: Research article

DOI: 10.1057/palgrave.dddmp.4340564

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