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This title was previously published as Interactive Marketing.

Direct, Data and Digital Marketing Practice was previously published as Interactive Marketing.

Publisher: Palgrave Macmillan

Volume 8, Number 2, 1 October 2006

Word-of-mouth advertising — A new twist
pp. 99-100(2)
Authors: Holder, Derek; Fairlie, Robin

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Business breakfast groups — Worth getting out of bed for?
pp. 101-108(8)
Author: McKeown, Julie

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Marrying market research and customer relationship marketing: Are they good bedfellows?
pp. 109-120(12)
Authors: Cuthbertson, Richard; Messenger, Steve

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Search engine optimisation: A primer on keyword strategies
pp. 121-133(13)
Authors: Wilson, Ralph F; Pettijohn, James B

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Europe crosses its online tipping point
pp. 162-171(10)
Author: Meadows-Klue, Danny

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Abstracts
pp. 172-187(16)

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ProfitBrand
pp. 188-189(2)
Author: Smith, George

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