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This title was previously published as Interactive Marketing.

Publisher: Palgrave Macmillan

Volume 8, Number 2, October 2006
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Word-of-mouth advertising — A new twist
pp. 99-100(2)
Authors: Holder, Derek; Fairlie, Robin

Business breakfast groups — Worth getting out of bed for?
pp. 101-108(8)
Author: McKeown, Julie

Marrying market research and customer relationship marketing: Are they good bedfellows?
pp. 109-120(12)
Authors: Cuthbertson, Richard; Messenger, Steve

Search engine optimisation: A primer on keyword strategies
pp. 121-133(13)
Authors: Wilson, Ralph F; Pettijohn, James B

The Royal Marsden Hospital: 2005 IDM Business Performance Awards Diamond Award winner — Campaign: `An ordinary day in an extraordinary place'
pp. 134-142(9)
Author: Boothby, Kate

Telewest Broadband: 2005 IDM Business Performance Awards Diamond Award winner — Campaign: `Altogether better value'
pp. 143-150(8)
Author: Boothby, Kate

New Technology Briefings: E-catalogues and e-brochures: Their part in record e-retail figures
pp. 151-161(11)
Author: McCarthy, Jeff

Europe crosses its online tipping point
pp. 162-171(10)
Author: Meadows-Klue, Danny

Abstracts
pp. 172-187(16)

ProfitBrand
pp. 188-189(2)
Author: Smith, George

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