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This title was previously published as Interactive Marketing.

Direct, Data and Digital Marketing Practice was previously published as Interactive Marketing.

Publisher: Palgrave Macmillan

Volume 8, Number 1, 1 July 2006

Editorial
pp. 1-2(2)
Authors: Holder, Derek; Fairlie, Robin

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Consumer motivation: Home truths and marketing myths
pp. 30-45(16)
Author: Burey, Bill

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The 2004 US Presidential campaign: Impact of hybrid offline and online ‘meetup’ communities
pp. 46-57(12)
Authors: Weinberg, Bruce D; Williams, Christine B

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Cancer Research UK campaign: ‘All Clear’
pp. 63-70(8)
Author: Boothby, Kate

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Abstracts
pp. 78-92(15)

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The Catalog Strategist's Toolkit
pp. 94-95(2)
Author: Wilson, Andrew

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Museum of Brands, Packaging and Advertising
pp. 95-97(3)
Author: Webber, Richard

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