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This title was previously published as Interactive Marketing.

Direct, Data and Digital Marketing Practice was previously published as Interactive Marketing.

Publisher: Palgrave Macmillan

Volume 7, Number 4, 1 April 2006

Editorial
pp. 291-292(2)
Authors: Holder, Derek; Fairlie, Robin

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Issues and challenges in estimating customer equity
pp. 293-317(25)
Author: Hansotia, Behram

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Behavioural targeting: Can online advertising deliver in 2006?
pp. 332-343(12)
Author: Matthewson, James A

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Key account management: Overcoming internal conflict
pp. 344-351(8)
Authors: Ryals, Lynette; Bruce, Lindsay

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Article Abstracts
pp. 356-370(15)

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Who Let the Blogs Out? A Hyperconnected Peek at the World of Blogs
pp. 372-374(3)
Author: Meadows-Klue, Danny

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