Home >> Direct, Data and Digital Marketing Practice, Volume 7, Number 3
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This title was previously published as Interactive Marketing.

Direct, Data and Digital Marketing Practice was previously published as Interactive Marketing.

Publisher: Palgrave Macmillan

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Volume 7, Number 3, 1 January 2006

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Editorial
pp. 201-202(2)
Authors: Holder, Derek; Fairlie, Robin

Consumer attitudes towards disclosing personal data for direct marketing
pp. 203-215(13)
Authors: Robertshaw, Gary; Marr, Norman

Integrated marketing for SMEs in the global marketplace
pp. 216-238(23)
Authors: Wright, Len Tiu; ul-Haq, Rehan; Oktemgil, Mehmet

How parties used segmentation in the 2005 British general election campaign
pp. 239-252(14)
Author: Webber, Richard

How to reflect commitment to customers in your budget allocation
pp. 253-261(9)
Author: Jefferies, David

Beep beep beep beep, that'll be the bank then — Driving sales through mobile marketing
pp. 262-265(4)
Authors: Say, Paul; Southwell, Jenny

Data security and offshoring
pp. 266-269(4)
Author: Haden, Belinda

Abstracts
pp. 271-285(15)

Customer Intelligence
pp. 286-288(3)
Author: Palmer, Gary

The 50-Plus Market
pp. 288-290(3)
Author: Mouncey, Peter

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