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This title was previously published as Interactive Marketing.

Direct, Data and Digital Marketing Practice was previously published as Interactive Marketing.

Publisher: Palgrave Macmillan

Volume 7, Number 3, 1 January 2006

Editorial
pp. 201-202(2)
Authors: Holder, Derek; Fairlie, Robin

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Consumer attitudes towards disclosing personal data for direct marketing
pp. 203-215(13)
Authors: Robertshaw, Gary; Marr, Norman

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Integrated marketing for SMEs in the global marketplace
pp. 216-238(23)
Authors: Wright, Len Tiu; ul-Haq, Rehan; Oktemgil, Mehmet

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Data security and offshoring
pp. 266-269(4)
Author: Haden, Belinda

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Abstracts
pp. 271-285(15)

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Customer Intelligence
pp. 286-288(3)
Author: Palmer, Gary

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The 50-Plus Market
pp. 288-290(3)
Author: Mouncey, Peter

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