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Great search engine listings: Simple, practical steps to developing great keywords and listings

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Search has revolutionised direct marketing, but most marketing departments are yet to be evolutionised by search. This practical briefing aims to help marketers bridge that gap by sharing some of the key principles. We interviewed leaders in the search advertising industry to get their tips on everything from keyword selection to trademarks, erlevancy of message to how to link deeply within a site.Journal of Direct Data and Digital Marketing Practice (2005) 7, 172–177; doi:10.1057/palgrave.dddmp.4340521
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Document Type: Research Article

Publication date: 2005-10-01

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