Great search engine listings: Simple, practical steps to developing great keywords and listings
Author: Meadows-Klue, Danny
Source: Direct, Data and Digital Marketing Practice, Volume 7, Number 2, 1 October 2005 , pp. 172-177(6)
Publisher: Palgrave Macmillan
Abstract:Search has revolutionised direct marketing, but most marketing departments are yet to be evolutionised by search. This practical briefing aims to help marketers bridge that gap by sharing some of the key principles. We interviewed leaders in the search advertising industry to get their tips on everything from keyword selection to trademarks, erlevancy of message to how to link deeply within a site.Journal of Direct Data and Digital Marketing Practice (2005) 7, 172–177; doi:10.1057/palgrave.dddmp.4340521
Document Type: Research Article
Publication date: 2005-10-01
- This title was previously published as Interactive Marketing.