Developing a customer-focused mindset
Source: Direct, Data and Digital Marketing Practice, Volume 7, Number 2, 1 October 2005 , pp. 122-136(15)
Publisher: Palgrave Macmillan
Abstract:To become customer-focused, companies need clear values based on openness, flexibility and an external focus; an insistence that business cases are supported with current, factual market data; and limited tolerance for trial and error. The aim is to be fast and right in the eyes of customers.Journal of Direct Data and Digital Marketing Practice (2005) 7, 122–136; doi:10.1057/palgrave.dddmp.4340516
Document Type: Research Article
Affiliations: 1: 1London Business School, Regent's Park, London, NW1 4SA, UK, Tel: +44 (0)20 7262 5050, Fax: +44 (0)20 7724 1145, Email: firstname.lastname@example.org 2: 2Martin Hilti Professor of Marketing and Change Management at IMD, Lausanne
Publication date: 1 October 2005
- This title was previously published as Interactive Marketing.