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This title was previously published as Interactive Marketing.

Direct, Data and Digital Marketing Practice was previously published as Interactive Marketing.

Publisher: Palgrave Macmillan

Volume 7, Number 2, 1 October 2005

Editorial
pp. 110-111(2)
Author: Stone, Merlin

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Developing a customer-focused mindset
pp. 122-136(15)
Authors: Barwise, Patrick; Meehan, Seàn

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The role of data integration in integrated marketing communications planning
pp. 137-145(9)
Authors: Orr, Dawn; Cano-Lopez, Jon

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Service resolution management — A ‘knowledge-powered’ approach
pp. 155-163(9)
Authors: Kelly, Brian; Bowman, Greg

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Chip and spin: Shifting burdens and new threats in retail card fraud
pp. 164-171(8)
Authors: Gaskill, Shelagh; McGinty, Gavin; Pratt, James

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Article Abstracts
pp. 179-193(15)

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IMC — The Next Generation
pp. 194-195(2)
Author: Smith, George

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Beyond Branding
pp. 195-198(4)
Author: Webber, Richard

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Mobile Marketing
pp. 198-199(2)
Author: Meadows-Klue, Danny

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