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This title was previously published as Interactive Marketing.

Direct, Data and Digital Marketing Practice was previously published as Interactive Marketing.

Publisher: Palgrave Macmillan

Volume 7, Number 1, 1 August 2005

Editorial
pp. 6-7(2)
Authors: Holder, Derek; Fairlie, Robin

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Opinion Piece: The next big thing?
pp. 8-17(10)
Authors: Mitchell, Alan; Henderson, Iain

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Digital marketing for the ‘charmed generation’
pp. 36-46(11)
Author: Stroud, Dick

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New Technology Briefing: Digital exhibition spaces
pp. 72-80(9)
Author: Margolis, Nik

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Gower Handbook of Call and Contact Centre Management
pp. 97-98(2)
Author: Haden, Belinda

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The Global Guide to Robinson Lists/Preference Services
pp. 100-100(1)
Author: Littler, Anita

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Return on Customer
pp. 100-101(2)
Author: Holder, Derek

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