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Previously published as The Journal of Database Marketing

The Journal of Database Marketing & Customer Strategy Management was previously published as The Journal of Database Marketing.

Publisher: Palgrave Macmillan

Volume 19, Number 4, 1 December 2012

Editorial
pp. 209-213(5)
Author: Fae, Jane

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Reflections on a life in database marketing
pp. 214-218(5)
Author: Stone, Merlin

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Estimating benefits of Demand Sensing for consumer goods organisations
pp. 245-261(17)
Authors: Folinas, Dimitris; Rabi, Samuel

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Simple strategies to win and keep customers profitably
pp. 275-285(11)
Authors: Woodcock, Neil; Stone, Merlin

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Marketing DSS architecture for sports sponsorship management
pp. 294-299(6)
Author: Noori, Behrooz

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Impact of promotions and value consciousness in online shopping behaviour in India
pp. 311-320(10)
Authors: Rakesh, Sapna; Khare, Arpita

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Proposing a customer knowledge management model for customer value augmentation: A home appliances case study
pp. 321-347(27)
Authors: Sedighi, Mohamad Mohsen; Mokfi, Taha; Golrizgashti, Seyedehfatemeh

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