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Previously published as The Journal of Database Marketing

The Journal of Database Marketing & Customer Strategy Management was previously published as The Journal of Database Marketing.

Publisher: Palgrave Macmillan

Volume 19, Number 3, 1 September 2012

Editorial
pp. 143-146(4)
Author: Fae, Jane

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Factors affecting consumer attitudes towards mobile marketing
pp. 147-162(16)
Author: Yousif, Rudaina Othman

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Geographical indication as a market orientation strategy: An analysis of producers of high-quality wines in Southern Brazil
pp. 163-178(16)
Authors: de Mattos Fagundes, Paloma; Padilha, Ana Claudia Machado; Sluszz, Thaisy; Padula, Antonio Domingos

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