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Previously published as The Journal of Database Marketing

The Journal of Database Marketing & Customer Strategy Management was previously published as The Journal of Database Marketing.

Publisher: Palgrave Macmillan

Volume 19, Number 2, 1 June 2012

Editorial
pp. 77-81(5)
Author: Ozimek, Jane Fae

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CRM technology use and implementation benefits in an emerging market
pp. 82-97(16)
Author: Abdul-Muhmin, Alhassan G

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Customer behavior toward online insurance services in India
pp. 120-133(14)
Authors: Khare, Arpita; Dixit, Saumya; Chaudhary, Ruchi; Kochhar, Priyanka; Mishra, Shruti

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