Skip to main content

Previously published as The Journal of Database Marketing

The Journal of Database Marketing & Customer Strategy Management was previously published as The Journal of Database Marketing.

Publisher: Palgrave Macmillan

Volume 19, Number 1, 1 March 2012

Editorial
pp. 1-4(4)
Author: Ozimek, Jane Fae

Favourites:
ADD

Building the foundation for customer data quality in CRM systems for financial services firms
pp. 5-16(12)
Authors: Zahay, Debra; Peltier, James; Krishen, Anjala S

Favourites:
ADD

Data mining framework for customer lifetime value-based segmentation
pp. 17-30(14)
Authors: Aeron, Harsha; Kumar, Ashwani; Moorthy, Janakiraman

Favourites:
ADD

Opportunities and challenges of M-commerce in Bahrain
pp. 31-38(8)
Author: Alsultanny, Yas

Favourites:
ADD

Legal Update
pp. 71-75(5)
Author: Ozimek, Jane Fae

Favourites:
ADD

  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more