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Previously published as The Journal of Database Marketing

The Journal of Database Marketing & Customer Strategy Management was previously published as The Journal of Database Marketing.

Publisher: Palgrave Macmillan

Volume 18, Number 4, 1 December 2011

Editorial
pp. 221-224(4)
Author: Ozimek, Jane Fae

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The agony and the ecstasy of CRM in a smart grid world
pp. 225-232(8)
Authors: Honebein, Peter C; Cammarano, Roy F

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Effect of applying quality fundamentals on the performance of airline companies working in the Jordanian market: Field study
pp. 240-253(14)
Authors: Hersh, Abdullah Mohammad; Aladwan, Kalil; Aburoub, Abdelmo'ti Suleiman

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Mass customization strategy development by FIRM
pp. 254-273(20)
Authors: Pishdad, Azadeh; Taghiyareh, Fattaneh

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Marketing by e-mail? A review of some important rules
pp. 322-325(4)
Author: Pounder, Chris

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Managing complexity in organisations: Text and cases
pp. 326-326(1)
Author: Gallop, Trevor

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The five futures glasses
pp. 327-328(2)
Author: Green, Andy

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