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Previously published as The Journal of Database Marketing

The Journal of Database Marketing & Customer Strategy Management was previously published as The Journal of Database Marketing.

Publisher: Palgrave Macmillan

Volume 18, Number 3, 1 September 2011

Editorial
pp. 145-148(4)
Author: Ozimek, Jane Fae

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Is SCRM really a good social media strategy?
pp. 149-153(5)
Author: Ang, Lawrence

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The possible impact of university corruption on customers’ ethical standards
pp. 154-170(17)
Authors: Stone, Merlin; Starkey, Michael

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Accounting scandals in the context of corporate social reporting
pp. 171-184(14)
Authors: Bhutta, Nousheen Tariq; Saeed, Muhammed Mohtsham

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The meta-challenge of complexity for global companies
pp. 200-204(5)
Authors: Amann, Wolfgang; Nedopil, Christoph; Steger, Ulrich

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Legal Update
pp. 210-213(4)
Author: Ozimek, Jane Fae

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