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Previously published as The Journal of Database Marketing

The Journal of Database Marketing & Customer Strategy Management was previously published as The Journal of Database Marketing.

Publisher: Palgrave Macmillan

Volume 18, Number 2, 1 June 2011

Editorial
pp. 69-72(4)
Author: Ozimek, Jane Fae

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An empirical approach to ECRM-increasing consumer trustworthiness using online product communities
pp. 83-96(14)
Authors: Alavi, Shirin; Ahuja, Vandana; Medury, Yajulu

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Reasons for country image evaluation: A study on China image from a Brazilian perspective
pp. 97-107(11)
Authors: de Moura Engracia Giraldi, Janaina; Ikeda, Ana Akemi; Campomar, Marcos Cortez

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Literature review on complaints management
pp. 108-122(15)
Author: Stone, Merlin

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Achieving critical mass in social networks
pp. 123-128(6)
Author: Geddes, Chris

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In-memory analytics – strategies for real-time CRM
pp. 129-136(8)
Authors: Acker, Olaf; Gröne, Florian; Blockus, Adrian; Bange, Carsten

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Legal Update
pp. 137-144(8)
Author: Ozimek, Jane Fae

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