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Previously published as The Journal of Database Marketing

The Journal of Database Marketing & Customer Strategy Management was previously published as The Journal of Database Marketing.

Publisher: Palgrave Macmillan

Volume 18, Number 1, 1 March 2011

Editorial
pp. 1-4(4)
Author: Ozimek, Jane Fae

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An empirical analysis of customer loyalty in Pakistan's telecommunication industry
pp. 5-15(11)
Authors: Jahanzeb, Sadia; Fatima, Tasneem; Khan, M Bashir

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The mediating effects of first call resolution on call centers’ performance
pp. 16-30(15)
Authors: Abdullateef, Aliyu Olayemi; Mokhtar, Sany Sanuri Mohd; Yusoff, Rushami Zien

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Community relationship management and social media
pp. 31-38(8)
Author: Ang, Lawrence

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The role of sales and marketing integration in improving strategic responsiveness to market change
pp. 39-49(11)
Authors: Lyus, David; Rogers, Beth; Simms, Christopher

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Social CRM as a business strategy
pp. 50-64(15)
Authors: Woodcock, Neil; Green, Andrew; Starkey, Michael; The Customer Framework™

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