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Previously published as The Journal of Database Marketing

The Journal of Database Marketing & Customer Strategy Management was previously published as The Journal of Database Marketing.

Publisher: Palgrave Macmillan

Volume 17, Numbers 3-4, 1 September 2010

Editorial
pp. 151-154(4)
Author: Ozimek, Jane Fae

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Role of consumer personality in determining preference for online banking in India
pp. 174-187(14)
Authors: Khare, Arpita; Khare, Anshuman; Singh, Shveta

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The challenge of new marketing issues
pp. 188-200(13)
Authors: Stone, Merlin; Ozimek, Jane Fae

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The effect of retail service quality and product quality on customer loyalty
pp. 222-240(19)
Authors: Yuen, Euphemia F T; Chan, Sian S L

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Introduction to the Practice section
pp. 241-241(1)
Author: Ozimek, Jane Fae

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Customer segmentation in the telecommunications industry
pp. 247-256(10)
Author: Bayer, Judy

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