Skip to main content

Previously published as The Journal of Database Marketing

The Journal of Database Marketing & Customer Strategy Management was previously published as The Journal of Database Marketing.

Publisher: Palgrave Macmillan

Volume 17, Number 2, 1 June 2010

Editorial
pp. 67-69(3)
Author: Ozimek, Jane Fae

Favourites:
ADD

Evaluating a model for analyzing methods used for measuring customer experience
pp. 78-90(13)
Authors: Garg, Ruchi; Rahman, Zillur; Kumar, Ishwar

Favourites:
ADD
Favourites:
ADD

Travel and tourism industry yet to exploit the Internet fully in India
pp. 106-119(14)
Authors: Khare, Arpita; Khare, Anshuman

Favourites:
ADD

Informational influence of online customer feedback: An empirical study
pp. 120-131(12)
Authors: Liu, Raymond R; Zhang, Wei

Favourites:
ADD

Data protection: More powers for the information commissioner
pp. 132-137(6)
Authors: Nettleton, Ewan; Willison, Charles

Favourites:
ADD

  • Access Key
  • Free ContentFree content
  • Partial Free ContentPartial Free content
  • New ContentNew content
  • Open Access ContentOpen access content
  • Partial Open Access ContentPartial Open access content
  • Subscribed ContentSubscribed content
  • Partial Subscribed ContentPartial Subscribed content
  • Free Trial ContentFree trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more