Previously published as The Journal of Database Marketing

The Journal of Database Marketing & Customer Strategy Management was previously published as The Journal of Database Marketing.

Publisher: Palgrave Macmillan

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Volume 17, Number 1, March 2010

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Inequality in the utility of customer data: Implications for data management and usage
pp. 19-35(17)
Authors: Even, Adir; Shankaranarayanan, G; Berger, Paul D

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Assessing model performance: The Gini statistic and its standard error
pp. 36-48(13)
Authors: Greene, Henry J; Milne, George R

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Taking stock of the UK's data retention requirements
pp. 59-65(7)
Authors: Nettleton, Ewan; Klotz, Eric

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