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Previously published as The Journal of Database Marketing

The Journal of Database Marketing & Customer Strategy Management was previously published as The Journal of Database Marketing.

Publisher: Palgrave Macmillan

Volume 16, Number 4, December 2009

Editorial
pp. 227-230(4)
Author: Ozimek, John

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Stay or leave: Applying Approach–Avoidance Theory to virtual environments
pp. 231-240(10)
Authors: Clark, W Randy; Ezell, Jeremy; Clark, Jeff; Sheffield, Denisse N

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2008 telemarketing amendments: What now?
pp. 247-251(5)
Authors: Srivastava, Rajesh; Fontenot, Gwen; Stroup, Ray; Keaty, Anne

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Building a CSF framework for CRM implementation
pp. 253-265(13)
Authors: Rahimi, Ilan (Daniel's); Berman, Uri

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Customer development strategies for exceeding expectations – An exploratory study
pp. 267-275(9)
Authors: Ang, Lawrence; Buttle, Francis

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Increased use of database right against former employees
pp. 277-281(5)
Authors: Nettleton, Ewan; Cruise, Clare

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