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Previously published as The Journal of Database Marketing

The Journal of Database Marketing & Customer Strategy Management was previously published as The Journal of Database Marketing.

Publisher: Palgrave Macmillan

Volume 16, Number 3, 1 September 2009

Editorial
pp. 175-177(3)
Author: Ozimek, John

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Return on ideas
pp. 179-183(5)
Author: Shaw, Robert

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ROI in social media: A look at the arguments
pp. 189-195(7)
Author: Fisher, Tia

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Worth making a song and dance about database right?
pp. 221-225(5)
Authors: Nettleton, Ewan; Ohta, Tom

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