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Previously published as The Journal of Database Marketing

The Journal of Database Marketing & Customer Strategy Management was previously published as The Journal of Database Marketing.

Publisher: Palgrave Macmillan

Volume 16, Number 2, 1 June 2009

Editorial
pp. 61-63(3)
Author: Ozimek, John

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Ontology-supported database marketing
pp. 76-91(16)
Authors: Pinto, Filipe Mota; Marques, Alzira; Santos, Manuel Filipe

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Improving newspaper subscription services
pp. 159-167(9)
Author: Doyle, Shaun

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Software patenting in a state of flux
pp. 168-174(7)
Author: Nettleton, Ewan

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