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Previously published as The Journal of Database Marketing

The Journal of Database Marketing & Customer Strategy Management was previously published as The Journal of Database Marketing.

Publisher: Palgrave Macmillan

Volume 16, Number 1, March 2009

Editorial
pp. 1-3(3)
Author: Ozimek, John

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The service1st programme at Bank of Ireland
pp. 4-6(3)
Author: Etherington, Lyn

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Improving your sales with data fusion
pp. 7-14(8)
Authors: van Hattum, Pascal; Hoijtink, Herbert

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How current targeting can hinder targeting in the future and what to do about it
pp. 15-28(14)
Authors: Rhee, Eddie; McIntyre, Shelby

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IT governance and project management: A qualitative study
pp. 29-50(22)
Authors: Sharma, Dev; Stone, Merlin; Ekinci, Yuksel

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Personalised web offer management
pp. 51-56(6)
Author: Doyle, Shaun

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Poetic justice for owners of database right
pp. 57-60(4)
Author: Nettleton, Ewan

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