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Previously published as The Journal of Database Marketing

The Journal of Database Marketing & Customer Strategy Management was previously published as The Journal of Database Marketing.

Publisher: Palgrave Macmillan

Volume 15, Number 4, 1 December 2008

Editorial Note
pp. 213-213(1)

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Editorial
pp. 214-217(4)
Author: Ozimek, John

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Is MDM the route to the Holy Grail?
pp. 218-220(3)
Author: Tuck, Steve

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Integrating the value of salespeople and systems: Adapting the benefits dependency network
pp. 221-232(12)
Authors: Rogers, Beth; Stone, Merlin; Foss, Bryan

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The proof of the pudding is in the eating Data fusion: An application in marketing
pp. 267-284(18)
Authors: van Hattum, Pascal; Hoijtink, Herbert

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Data protection: Where are we now?
pp. 285-292(8)
Author: Castro Edwards, James

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The revival of European database right?
pp. 293-296(4)
Author: Nettleton, Ewan

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