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Previously published as The Journal of Database Marketing

The Journal of Database Marketing & Customer Strategy Management was previously published as The Journal of Database Marketing.

Publisher: Palgrave Macmillan

Volume 15, Number 3, 1 June 2008

Editorial
pp. 135-137(3)
Author: Ozimek, John

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Net Promoter
pp. 138-140(3)
Author: Shaw, Robert

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Norwich Union
pp. 141-145(5)
Author: Etherington, Lyn

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Managing event-driven customer relationships in telecommunications
pp. 146-152(7)
Author: Xevelonakis, Evangelos

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A metric for customer lifetime value of credit card customers
pp. 153-168(16)
Authors: Aeron, Harsha; Bhaskar, Tarun; Sundararajan, Ramasubramanian; Kumar, Ashwani; Moorthy, Janakiraman

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Cross-national segments for a food product: Defining them and a strategy for finding them in the absence of ‘Mineable’ databases
pp. 191-206(16)
Authors: Moskowitz, Howard R; Beckley, Jacqueline H; Luckow, Tracy; Paulus, Klaus O

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