Previously published as The Journal of Database Marketing

The Journal of Database Marketing & Customer Strategy Management was previously published as The Journal of Database Marketing.

Publisher: Palgrave Macmillan

Related content
Volume 15, Number 2, March 2008

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What makes for CRM system success — Or failure?
pp. 68-78(11)
Authors: Foss, Bryan; Stone, Merlin; Ekinci, Yuksel

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A holistic examination of Net Promoter
pp. 79-90(12)
Authors: Keiningham, Timothy L; Aksoy, Lerzan; Cooil, Bruce; Andreassen, Tor Wallin; Williams, Luke

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Removal of business contacts by departing employees
pp. 126-129(4)
Authors: Nettleton, Ewan; Turner, Ian

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