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Previously published as The Journal of Database Marketing

The Journal of Database Marketing & Customer Strategy Management was previously published as The Journal of Database Marketing.

Publisher: Palgrave Macmillan

Volume 15, Number 1, 3 October 2007

Editorial
pp. 1-3(3)
Author: Ozimek, John

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Valuing customers
pp. 4-10(7)
Author: Forbes, Thayne

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Consumer reactions to online behavioural tracking and targeting
pp. 11-23(13)
Authors: Alreck, Pamela L; Settle, Robert B

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Personalisation and CRM
pp. 24-36(13)
Author: Jackson, Tyrone W

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The importance of rewards in the management of multisponsor loyalty programmes
pp. 37-48(12)
Authors: Lara, Pedro Reinares; de Madariaga, Jesús García

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Marketing and the Junk Fax Prevention Act: What now?
pp. 49-55(7)
Authors: Fontenot, Gwen; Srivastava, Raj; Keaty, Anne

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Assessing the costs of data retention in the UK
pp. 56-59(4)
Authors: Nettleton, Ewan; Watts, Mark

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The role of social networks in marketing
pp. 60-64(5)
Author: Doyle, Shaun

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