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Previously published as The Journal of Database Marketing

The Journal of Database Marketing & Customer Strategy Management was previously published as The Journal of Database Marketing.

Publisher: Palgrave Macmillan

Volume 14, Number 4, 1 July 2007

Editorial
pp. 263-265(3)
Author: Ozimek, John

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Lessons learned: A case study using data mining in the newspaper industry
pp. 271-280(10)
Authors: Gunnarsson, Candace L; Walker, Mary M; Walatka, Vern; Swann, Kenneth

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A comparison of web use in marketing by local government in the United States and Australia
pp. 297-310(14)
Authors: Adam, Stewart; Featherstone, Michael D

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Don't bin your Data Protection responsibilities
pp. 311-314(4)
Authors: Nettleton, Ewan; Jensen, William

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A strategy for self-service in a telco environment
pp. 315-321(7)
Author: Doyle, Shaun

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