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Previously published as The Journal of Database Marketing

The Journal of Database Marketing & Customer Strategy Management was previously published as The Journal of Database Marketing.

Publisher: Palgrave Macmillan

Volume 14, Number 3, 1 April 2007

Editorial
pp. 161-163(3)
Author: Ozimek, John

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The 2006 Information Management Awards
pp. 186-194(9)
Author: Ozimek, John

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Deploying a CRM system in practice — Understanding the user experience
pp. 195-224(30)
Authors: Ekinci, Yuksel; Gillett, Peter; Stone, Merlin

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Industry dynamics in practice: Insights from an industry study
pp. 236-253(18)
Author: Perrott, Bruce E

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Microsoft stops McDonald serving spam
pp. 254-257(4)
Authors: Nettleton, Ewan; Jensen, William

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