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Previously published as The Journal of Database Marketing

The Journal of Database Marketing & Customer Strategy Management was previously published as The Journal of Database Marketing.

Publisher: Palgrave Macmillan

Volume 14, Number 2, 1 January 2007

Editorial
pp. 87-89(3)
Author: Ozimek, John

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Managing retention — Who does it well?
pp. 90-103(14)
Authors: Stone, Merlin; Liyanearachchi, Dak

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Database valuation: Putting a price on your prime asset
pp. 104-109(6)
Author: Reed, David

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A case study in the valuation of a database
pp. 110-119(10)
Author: King, Kelvin

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Applying decision trees for value-based customer relations management: Predicting airline customers' future values
pp. 130-142(13)
Authors: Tirenni, Giuliano; Kaiser, Christian; Herrmann, Andreas

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The Shop
pp. 143-145(3)
Author: Phillips, Tim

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Specific performance of outsourcing contracts
pp. 146-149(4)
Authors: Nettleton, Ewan; Hill, Andrew

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Self-service delivery and the growing roles of channels
pp. 150-159(10)
Author: Doyle, Shaun

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