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Previously published as The Journal of Database Marketing

The Journal of Database Marketing & Customer Strategy Management was previously published as The Journal of Database Marketing.

Publisher: Palgrave Macmillan

Volume 14, Number 1, 1 October 2006

Editorial
pp. 1-3(3)
Author: Ozimek, John

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CRM software applications and business performance
pp. 4-16(13)
Authors: Ang, Lawrence; Buttle, Francis

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An integrative marketing channel performance measurement framework
pp. 17-28(12)
Authors: Valos, Michael J; Vocino, Andrea

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Incorporating word-of-mouth effects in estimating customer lifetime value
pp. 29-39(11)
Authors: Lee, Jonathan; Lee, Janghyuk; Feick, Lawrence

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Customisation with crossed-basis sub-segmentation
pp. 40-50(11)
Authors: Malthouse, Edward C; Elsner, Ralf

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The Data Retention Directive
pp. 74-77(4)
Authors: Nettleton, Ewan; Watts, Mark

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