ISSN 1741-2439, Online ISSN: 1741-2447
Previously published as The Journal of Database Marketing
The Journal of Database Marketing & Customer Strategy Management was previously published as The Journal of Database Marketing.
Publisher: Palgrave Macmillan
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Do organisations now understand the importance of information in providing excellent customer experience?
Enhancing insight discovery by balancing the focus of analytics between strategic and tactical levels
Recruiting CRM specialists
Stone, Merlin; Nowell, Matthew
From customer data to value: What is lacking in the information chain?
Crié, Dominique; Micheaux, Andrea
Efficiency and effectiveness considerations in determining strategic and operational paths to ebusiness enablement
Perrott, Bruce E
The 2005 Information Management Awards
The benefits of using a decision engine to optimise campaign planning for direct marketing
The future for ‘do-it-yourself’ customer service
Legal update: Evaluating database right
Nettleton, Ewan; Tuxford, Sam
Software review: A quick overview of typical approaches to matching