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Previously published as The Journal of Database Marketing

The Journal of Database Marketing & Customer Strategy Management was previously published as The Journal of Database Marketing.

Publisher: Palgrave Macmillan

Volume 13, Number 4, 1 July 2006

Editorial
pp. 245-247(3)
Author: Ozimek, John

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Recruiting CRM specialists
pp. 271-281(11)
Authors: Stone, Merlin; Nowell, Matthew

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From customer data to value: What is lacking in the information chain?
pp. 282-299(18)
Authors: Crié, Dominique; Micheaux, Andrea

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The 2005 Information Management Awards
pp. 309-318(10)
Author: Ozimek, John

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The future for ‘do-it-yourself’ customer service
pp. 324-330(7)
Author: Coad, Tony

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Legal update: Evaluating database right
pp. 331-335(5)
Authors: Nettleton, Ewan; Tuxford, Sam

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