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Previously published as The Journal of Database Marketing

The Journal of Database Marketing & Customer Strategy Management was previously published as The Journal of Database Marketing.

Publisher: Palgrave Macmillan

Volume 13, Number 3, 1 April 2006

Editorial
pp. 179-181(3)
Author: Ozimek, John

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The importance of analysis and planning in customer relationship marketing: Verification of the need for customer intelligence and modelling
pp. 222-230(9)
Authors: Alvarez, Javier Gonzalez; Raeside, Robert; Jones, Warwick Beresford

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End of the line for phone scams?
pp. 231-235(5)
Author: Nettleton, Ewan

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