MRM needs more information resources

Author: Jarvis, Graham

Source: The Journal of Database Marketing & Customer Strategy Management, Volume 13, Number 2, 1 January 2006 , pp. 134-136(3)

Publisher: Palgrave Macmillan

Document Type: Research article

DOI: http://dx.doi.org/10.1057/palgrave.dbm.3240289

Affiliations: 1: 1is the former editor of the Chartered Institute of Marketingâ-™s Technology Group Newsletter. He will be the editor of its rebranded version. He is also an analyst for Bloor Research, and researches and writes marketing technology white papers and articles for information communications technology companies like GOSS, FIRM and ICDL.

Publication date: 2006-01-01

• Previously published as The Journal of Database Marketing

• In this: publication
• By this: publisher
• In this Subject: Business
• By this author: Jarvis, Graham

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