The marketing resource management market

Author: Bryan, Chris1

Source: The Journal of Database Marketing & Customer Strategy Management, Volume 13, Number 2, 1 January 2006 , pp. 126-133(8)

Publisher: Palgrave Macmillan

Key:
Free Content - Free Content
New Content - New Content
Subscribed Content - Subscribed Content
Free Trial Content - Free Trial Content

Document Type: Research article

DOI: 10.1057/palgrave.dbm.3240288

Affiliations: 1: 1is a director of consulting with Gartner. He has worked extensively in the areas of MRM, CRM and ERP, helping organisations to make appropriate technology choices and to structure the subsequent implementations to fully exploit the system capabi

The full text electronic article is available for purchase. You will be able to download the full text electronic article after payment.

$43.00 plus tax      Refund Policy

 

OR

Back to top

Key:
Free Content - Free Content
New Content - New Content
Subscribed Content - Subscribed Content
Free Trial Content - Free Trial Content
Share this item with others: These icons link to social bookmarking sites where readers can share and discover new web pages.
Page Help Click here for Page Help
Shopping cart
Tools
Sign in






Need to register?
Sign up here
Text size: A | A | A | A