Author: Bryan, Chris1
Source: The Journal of Database Marketing & Customer Strategy Management, Volume 13, Number 2, 1 January 2006 , pp. 126-133(8)
Publisher: Palgrave Macmillan
Document Type: Research article
DOI: 10.1057/palgrave.dbm.3240288
Affiliations: 1: 1is a director of consulting with Gartner. He has worked extensively in the areas of MRM, CRM and ERP, helping organisations to make appropriate technology choices and to structure the subsequent implementations to fully exploit the system capabi
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