The marketing resource management market

Author: Bryan, Chris

Source: The Journal of Database Marketing & Customer Strategy Management, Volume 13, Number 2, 1 January 2006 , pp. 126-133(8)

Publisher: Palgrave Macmillan

Document Type: Research article

DOI: http://dx.doi.org/10.1057/palgrave.dbm.3240288

Affiliations: 1: 1is a director of consulting with Gartner. He has worked extensively in the areas of MRM, CRM and ERP, helping organisations to make appropriate technology choices and to structure the subsequent implementations to fully exploit the system capabi

Publication date: 2006-01-01

• Previously published as The Journal of Database Marketing

• In this: publication
• By this: publisher
• In this Subject: Business
• By this author: Bryan, Chris

Website © Publishing Technology. Article copyright remains with the publisher, society or author(s) as specified within the article.

• Terms and conditions
• Privacy policy
• Information for advertisers