The Journal of Database Marketing & Customer Strategy Management

Editorial
pp. 99-101(3)
Author: Ozimek, John

Do your marketing strategies create or destroy shareholder value?
pp. 102-107(6)
Author: McDonald, Malcolm

MOM is a means, not an end
pp. 108-110(3)
Author: Schriever, Joost

How Randstad is using MOM to drive branding
pp. 111-115(5)
Authors: Schriever, Joost; Kerpisci, Atilla

Enterprise approach to MRM
pp. 116-121(6)
Author: Mair, Robin

MRM: More for less in marketing
pp. 122-125(4)
Authors: Riemersma, Frans; Jansen, Romek

The marketing resource management market
pp. 126-133(8)
Author: Bryan, Chris

MRM needs more information resources
pp. 134-136(3)
Author: Jarvis, Graham

MOM, apple pie and the girl next door
pp. 137-143(7)
Author: Moon, Michael

Papers: Databasing the shopper's mind: Approaches to a `mind genomics'
pp. 144-155(12)
Authors: Moskowitz, Moskowitz R; Ashman, Hollis; Minkus-McKenna, Dorothy; Rabino, Samuel; Beckley, Jacqueline H

From CRM to FRM: Applying CRM in the football industry
pp. 156-172(17)
Authors: Adamson, Garry; Jones, Warwick; Tapp, Alan

Software review: Understanding marketing resource management (MRM) technologies and the implications for the delivery of a successful solution
pp. 173-178(6)
Author: Doyle, Shaun