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Previously published as The Journal of Database Marketing

The Journal of Database Marketing & Customer Strategy Management was previously published as The Journal of Database Marketing.

Publisher: Palgrave Macmillan

Volume 13, Number 2, 1 January 2006

Editorial
pp. 99-101(3)
Author: Ozimek, John

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MOM is a means, not an end
pp. 108-110(3)
Author: Schriever, Joost

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How Randstad is using MOM to drive branding
pp. 111-115(5)
Authors: Schriever, Joost; Kerpisci, Atilla

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Enterprise approach to MRM
pp. 116-121(6)
Author: Mair, Robin

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MRM: More for less in marketing
pp. 122-125(4)
Authors: Riemersma, Frans; Jansen, Romek

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The marketing resource management market
pp. 126-133(8)
Author: Bryan, Chris

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MRM needs more information resources
pp. 134-136(3)
Author: Jarvis, Graham

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MOM, apple pie and the girl next door
pp. 137-143(7)
Author: Moon, Michael

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Papers: Databasing the shopper's mind: Approaches to a ‘mind genomics’
pp. 144-155(12)
Authors: Moskowitz, Moskowitz R; Ashman, Hollis; Minkus-McKenna, Dorothy; Rabino, Samuel; Beckley, Jacqueline H

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From CRM to FRM: Applying CRM in the football industry
pp. 156-172(17)
Authors: Adamson, Garry; Jones, Warwick; Tapp, Alan

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