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Previously published as The Journal of Database Marketing

The Journal of Database Marketing & Customer Strategy Management was previously published as The Journal of Database Marketing.

Publisher: Palgrave Macmillan

Volume 13, Number 1, 1 December 2005

Privacy, risk and good and bad consumers
pp. 10-23(14)
Authors: Foss, Bryan; Bond, Alison

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You have permission to talk to my wife
pp. 24-27(4)
Author: Kirkby, Jennifer

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Loyalty — What can it really tell you?
pp. 55-63(9)
Author: Wood, Andy

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A structured approach to B2B segmentation
pp. 64-75(12)
Author: Laiderman, Jim

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CRM: From ‘art to science’
pp. 76-92(17)
Author: Jackson, Tyrone

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Legal update Patenting database marketing software
pp. 93-97(5)
Author: Nettleton, Ewan

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