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Previously published as The Journal of Database Marketing

The Journal of Database Marketing & Customer Strategy Management was previously published as The Journal of Database Marketing.

Publisher: Palgrave Macmillan

Volume 12, Number 4, 1 July 2005

Editorial
pp. 294-295(2)
Author: Ozimek, John

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Managing customer profitability using portfolio matrices
pp. 298-304(7)
Authors: Ang, Lawrence; Taylor, Ben

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Invisible data quality issues in a CRM implementation
pp. 305-314(10)
Authors: Reid, Andrea; Catterall, Miriam

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Strategy, technology and organisational alignment: Key components of CRM success
pp. 315-326(12)
Authors: Roberts, Mary Lou; Liu, Raymond R; Hazard, Karyl

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Do internet-based surveys increase personal self-disclosure?
pp. 342-356(15)
Authors: Hanna, Richard C; Weinberg, Bruce; Dant, Rajiv P; Berger, Paul D

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Legal update: Getting tough on spam?
pp. 357-361(5)
Author: Nettleton, Ewan

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Software review A sample road map for analytical CRM
pp. 362-377(16)
Author: Doyle, Shaun

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The mobile revolution
pp. 378-379(2)
Author: Ozimek, John

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