Author: Doyle, Shaun

Source: The Journal of Database Marketing & Customer Strategy Management, Volume 12, Number 3, 1 April 2005 , pp. 272-278(7)

Publisher: Palgrave Macmillan

Abstract:

This paper provides a high level description of the `real-time marketing solutions' to enable readers to discern the differences between different offerings. It discusses the advantages and disadvantages of these technologies and looks at some typical business applications.Journal of Database Marketing & Customer Strategy Management (2005) 12, 272-278; doi:10.1057/palgrave.dbm.3240263

Document Type: Research article

DOI: http://dx.doi.org/10.1057/palgrave.dbm.3240263

Publication date: 2005-04-01

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• Previously published as The Journal of Database Marketing

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