Software review Real-time technologies in marketing — Interaction management
This paper provides a high level description of the ‘real-time marketing solutions’ to enable readers to discern the differences between different offerings. It discusses the advantages and disadvantages of these technologies and looks at some typical business applications.Journal of Database Marketing & Customer Strategy Management (2005) 12, 272–278; doi:10.1057/palgrave.dbm.3240263
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Document Type: Research Article
Publication date: 2005-04-01
More about this publication?
- Previously published as The Journal of Database Marketing