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Previously published as The Journal of Database Marketing

The Journal of Database Marketing & Customer Strategy Management was previously published as The Journal of Database Marketing.

Publisher: Palgrave Macmillan

Volume 12, Number 3, 1 April 2005

Editorial People before processes
pp. 202-204(3)
Author: Ozimek, John

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The case for multi-sourcing prospect pool data
pp. 207-211(5)
Authors: Berry, Julian; Rowson, Paul

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The rise of right-time marketing
pp. 212-225(14)
Authors: Goldstein, Dan; Lee, Yuchun

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Legal update: ECJ rules on protection afforded by database right
pp. 266-271(6)
Authors: Nettleton, Ewan; Obhi, Harjinder

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