Exploring Direct & Customer Relationship Marketing (second edition)

Author: Paas, Leo

Source: The Journal of Database Marketing & Customer Strategy Management, Volume 12, Number 2, 1 January 2005 , pp. 193-194(2)

Publisher: Palgrave Macmillan

Document Type: Research article

DOI: http://dx.doi.org/10.1057/palgrave.dbm.3240255

Publication date: 2005-01-01

• Previously published as The Journal of Database Marketing

• In this: publication
• By this: publisher
• In this Subject: Business
• By this author: Paas, Leo

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