The Journal of Database Marketing & Customer Strategy Management

Time, this month, for a little navel-gazing
pp. 102-103(2)
Author: Ozimek, John

Comment: Data quality
pp. 104-104(1)

Drowning in dirty data? It's time to sink or swim: A four-stage methodology for total data quality management
pp. 105-112(8)
Author: Marsh, Richard

Prioritising and deploying data quality improvement activity
pp. 113-119(7)
Authors: Henderson, Iain; Murray, Don

The take up of e-services — A behavioural model
pp. 120-132(13)
Author: Chidley, Jon

Media neutral planning — A strategic perspective
pp. 133-141(9)
Author: Tapp, Alan

Using lifetime value to gain long-term profitability
pp. 142-152(11)
Author: Yang, Amoy X

E-mail and mixed mode database surveys revisited: Exploratory analyses of factors affecting response rates
pp. 153-171(19)
Authors: Roy, Abhijit; Berger, Paul

Telephone marketing out in the cold?
pp. 172-176(5)
Authors: Nettleton, Ewan; Pham, Charlotte

Business requirements for campaign management — A sample framework
pp. 177-192(16)
Author: Doyle, Shaun

Exploring Direct & Customer Relationship Marketing (second edition)
pp. 193-194(2)
Author: Paas, Leo