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Previously published as The Journal of Database Marketing

The Journal of Database Marketing & Customer Strategy Management was previously published as The Journal of Database Marketing.

Publisher: Palgrave Macmillan

Volume 12, Number 2, 1 January 2005

Time, this month, for a little navel-gazing
pp. 102-103(2)
Author: Ozimek, John

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Comment: Data quality
pp. 104-104(1)

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Prioritising and deploying data quality improvement activity
pp. 113-119(7)
Authors: Henderson, Iain; Murray, Don

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The take up of e-services — A behavioural model
pp. 120-132(13)
Author: Chidley, Jon

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Media neutral planning — A strategic perspective
pp. 133-141(9)
Author: Tapp, Alan

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Using lifetime value to gain long-term profitability
pp. 142-152(11)
Author: Yang, Amoy X

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Telephone marketing out in the cold?
pp. 172-176(5)
Authors: Nettleton, Ewan; Pham, Charlotte

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